Luggage in China has been in the main industry, increasingly competitive, how to stand in this fierce competitive environment to occupy the consumer market? Product differentiation is undoubtedly a big recipe to attract users, the differentiation of the enterprise should break through the following aspects:
1, Corporate philosophy differentiation: business upgrade can be summed up in three stages: first sell products, products sold and then upgraded to sell the brand, the brand to the extreme, noble is to sell culture.
2,Differentiated marketing: different times, the way the market is not the same, is to break through the existing understanding, so that a new image, such as regional mass media advertising, extensive network of information coverage and so on.
3,Product positioning differentiation: product positioning determines the competitiveness of the product, to a variety of products to do the best is a very difficult thing, in a field of rapid growth is relatively simple, you can so that a certain style of the product first strong, the formation of the brand after the promotion of other product lines.
4, Channel management differentiation: luggage sales channels have business super, wholesalers, franchisees and network channels, custom luggage channels more business-oriented, is a channel from outside the channel, this kind of channels need to have enough visibility and brand appeal differences allow luggage customization to break through the current development and also gain greater challenges.
