A lot of times we are emphasizing the quality of packaging design, a good packaging design, not only reflected in the creativity, more fundamentally is reflected in the packaging design materials. No good material, no matter how good the packaging design will not let a person shine at the moment, a good idea needs a good material to foil, to reflect their own value.
People always like things with a sense of fashion and beautiful colors. For example, a beautiful woman wearing colorful clothes on the street will always win more men's attention. For example, when going to the supermarket to choose products, people will always choose those packaging products that look very brand class. So, how to make the product packaging design more eye-catching, more eye-catching?
Let the packaging magnify the value of your product
With the development of The Times and the progress of science and technology, we should constantly explore and find some intriguing connotations and a higher aesthetic taste in gift packaging design, pay attention to and deepen the physical examination of traditional culture, pay attention to the inheritance and deconstruction of tradition, and pursue and explore artistic taste.
With the rapid development of economy and the continuous improvement of people's living standards, in order to promote the sales of products, we have been studying the packaging appearance and structure planning. In the product homogenization appearance is becoming more and more serious today, the characteristic of the packaging box will attract the eye of consumers with a strong visual impact, so that consumers pay attention to, inquiry, appreciation and ultimately procurement action. In a typical superstore with 15,000 product projects, the average consumer browses about 30 products a minute, or the equivalent of five seconds of advertising for a branded package. Research shows that consumers according to the packaging decoration and procurement decisions accounted for 36%. The packing that the United States is famous plans a company to be gotten for li Moan get company to think, consumer usually cannot differentiate product and packing box. For most products, the product is the package and the package is the product. Packaging is a shadow of the product. In the absence of reference information or in the case of similar quality and price, the unique gift box can attract the consumer's attention to the scale of consumer selection.
Innovative packaging planning ideas
1. Characterizes the selection of data
2. From the decoration method to build the characteristics of packaging
Methods of packaging planning
1) Serial method
2) Bionic method
3. The characteristic packaging plan must strengthen the characteristic visual impact
4. Specific packaging planning should also be environmentally aware
Gift handbag is to improve the value of the gift, carry the gift convenient and designed handbag form, gift handbag modeling more delicate, gorgeous graphics, beautiful, have a very good appearance, the gift inside the gift.
Gift packaging takes "love" as its appeal point, "communication" as the purpose of design, and the content and design of the product form of mutual integration, to enhance the taste of "gift". In terms of its culture, gift packaging can be reflected from two aspects: first, the design of gift packaging should highlight the characteristics of national culture and times; Second, the gift packaging design in the choice of packaging materials, natural materials to convey the "strong, simple" friendship, "natural, harmonious cultural connotation.
With the improvement of people's living standards, in the pursuit of material satisfaction at the same time also eager to pursue spiritual satisfaction, that is, the need for a cultural taste of packaging, it can promote the sales of a sympathetic chord. Therefore, we should consider the social utility of design and pay attention to the culture of packaging box customization design.
Many new packaging technologies are based on new packaging ideas. The new thinking of packaging is to get rid of the existing packaging technology and products and combine other related technologies into packaging to form a new packaging technology. There are several types of technology in this area:
Packaging curing technology -- the renewal of curing and drying energy, from heat to light; Packaging cutting and forming technology -- new cutting and forming equipment; Combination of packaging and processing technology -- Combination of packaging and processing; The packaging function borrows the technology -- the packaging function exceeds the packaging and has the value-added function; Packaging function protection technology -- adding fresh, sterilization, moisture-proof, anti-static, anti-odor and other functional components into the packaging materials.
In addition to the above five aspects, there are some other technologies, such as live packaging technology (packaging of living packaging). In addition, with the emergence of new packaging materials, some packaging process technology has also had new changes. Such as the appearance of self-drying stretch winding film, so that wrapping, shrinking, strapping and other procedures into one, the operation can be simplified and fast.
The most promising is packaging processing technology. It solves a lot of processing technology, directly borrows the packaging mechanism, realizes the packaging processing integration, makes the packaging more potential and effective.
