What are the elements of a good handbag design? Why are some of the same handbags selling well, while others are not? Today we are going to talk about the design of handbags. You want to go with the flow and guide the flow. Comprehensive analysis and extensive collection of handbag information by designers is extremely important.
The comprehensive analysis of handbag information includes four aspects. Seasonal information, dissemination of information, social information, market information.
(I) Analysis of seasonal information
1. Climate adaptation: Master the climatic conditions and characteristics of the region where the design object is located.
2. Seasonal adaptation: Mass-produced finished products are always put on the market before each season. Accordingly, stylist must understand the bag bag design with same season before, two years, collect feedback information. Analyze the popular trend, and put forward feasible plan on the basis of forecast. In addition, in the seasonal distribution, also need to know the product sales information at any time the sales saturation information, grasp the trend of best-selling products.
(2) Analysis of information dissemination
1. Historical communication: Bagging moves forward synchronously along the track of social and historical development. Although it is a long process, bagging itself is of historical continuity.
2. Cultural communication: Bag is an integral part of national culture, and the mutual influence and penetration of bag culture is also a kind of cultural communication. Therefore, the bag culture of all countries and nations in the world is analyzed. Absorption and integration will greatly enrich the national costume art, and in the contemporary society where information dissemination is declining and Xishan is increasingly developed, the exchange and influence of international costumes will be more in-depth. The emergence of a new kind of bag tends to rise a global craze, so the dissemination of information of bag culture should pay attention to the analysis of both the traditional origin and the zeitgeist.
3. Consumption communication: Consumers at different levels constitute various types of consumption groups, and their mutual communication and influence form the mainstream of promoting bag consumption. Different countries in the world have different political, economic and cultural history and modern drama, and the structure of consumer groups is also different. Based on the comprehensive analysis of China's situation, there are roughly four types of consumer groups.
(1) the leading type: a large number of young people in the pursuit of fashion, stand at the imitation, aesthetic concept is not very fixed. However, they are keen on new things, and people have a strong desire for difference when buying bags, which is a fresh force to promote the fashion of bags.
(2) Traditional: have a certain economic strength, pay attention to the traditional aesthetic concept. It has a good aesthetic sentiment and interest, and tends to keep steady on the bag due to occupation or inherent inertia, which promotes the trend of the bag development stage.
(3) affordable type: the economic force is more thin, the purchase of bags when the price factor is the primary focus on the practical and durable bag bag, they are cheap and cut prices bag square consumption objects.
(4) conservative type: as the name implies, the idea of conformism, convection bags have prejudice, but after all can not affect the trend, but as the trend of The Times slowly forward.
(3) Social information
Social information includes several aspects and factors such as politics, economy, social thought, science and technology, life style, etc. The trend of these factors has great influence on the development and change of bag form.
1. Political factors: In the history of all countries in the world, where there are major political changes, bags also have great changes. Such as the xinhai political change, bags form also produced great changes. For example, the Revolution of 1911 overthrew the Qing Dynasty, western clothing, MAO suit gradually replaced the long gown and so on.
2. Economic factors: With the improvement of economic level, the development of textile and bag making industry also makes people constantly put forward new demands on the material selection and color information of bags. Therefore, the progress of bag making consumption is in direct proportion to the economic growth.
3. Ideological trend factor: Social ideological trend is an important factor in packet information. The rise of some literary and artistic trends and styles, such as modernism, constructivism and postmodernism, has had a significant impact on bag design.
4. Ideological trend factor: Social ideological trend is an important factor in packet information. The rise of some literary and artistic trends and styles, such as modernist style, constructivism, postmodern industrialism and so on, has had a significant impact on bag design.
5. Scientific and technological factors: The development of science and technology has a direct impact on the bagging industry. The application of new fibers, the advent of new fabrics, the improvement of new dyeing and weaving techniques and the discovery of various leather manufacturing techniques have opened up broad innovative approaches to bag design and production.
6. Lifestyle factor: Human lifestyle changes with the improvement of material life and spiritual life, and clothing is an important aspect of lifestyle. In the era of high efficiency and fast pace, it is necessary to design a bag that harmonizes with the modern way of life to meet the needs of people's work and life.
4) Market information
Analyzing market information and grasping market competition strategies are closely related to developing new bag styles and expanding handbag circulation scale. The most critical part of market competition is to understand the consumer psychology, aesthetic taste, economic status, the situation of competitors and so on, and then adopt corresponding strategies.
1. Win with new: Use new styles, new fabrics, new techniques, new designs, new colors and other creative designs to keep the bag market exuberant vitality and strong allure.
2. Win with excellence: In the handbag market, consumers pay special attention to the use value of the bag. Therefore, the excellent style, excellent production and high use value should be an important part of the design concept.
3, to win quickly: in the handbag market competition, must produce enough in fast, first two words, seize the opportunity, launch the seasonable, should season, should the trend of the bag bag style, step by step to take the lead, to win quickly. Designers should be keen to capture the motor design analysis model fast, fast mass production, fast advertising, fast marketing, so that the design of the bag can quickly occupy the market.
4, cheap to win: cheap and fine quality is the handbag market to attract consumers two main conditions, designers need to try to reduce costs, reduce losses, reduce prices, to achieve quality and cheap, expand sales.
